Autopromotec for the 2022 edition full synergy with Motor Valley Fest event
10/12/2021
From the stands of Autopromotec fair in Bologna to the track of Motor Valley Fest in Modena: in May 2022 the Via Emilia will welcome the entire automotive supply chain in a single major event. The organizers of the two events will work in synergy for a double appointment of international appeal, aimed at creating a direct link between two important supply chains that will meet, involving many enthusiasts and professionals from all over the world in the land of motors: Emilia-Romagna.The event was announced by the President of the Region, Stefano Bonaccini, during the round table "The secret ingredient to create a supercar" at the Sky View Hotel Downtown in Dubai in front of representatives of the car and motorcycle manufacturers of the Motor Valley. As part of the program of promotional initiatives of the Emilia-Romagna Motor Valley at Expo Dubai, Andrea Pontremoli, CEO of Dallara; Tim Bravo, Head of Communications Automobili Lamborghini; Francesco Milicia, Global Sales and After Sales Board Member Ducati and Renzo Servadei, CEO Autopromotec, presented the Motor Valley.
"An extraordinary event - said President Bonaccini - able to attract visitors and enthusiasts from Italy and every country to Emilia-Romagna. We will be able to welcome them with the utmost safety and respect for the rules, strengthened by the world heritage of our Motor Valley, unique at international level, with motor manufacturers and brands that have made history. Together with accommodation facilities, circuits, museums, private collections, artisans capable of restoring any model and companies that are champions of planning and design, production sites that are themselves heritage of knowledge that can be visited. The speed but also the attention to sustainability, with the development of engines and not polluting models but at the same time with great performances. In addition to culture, cities of art and agri-food excellence. An overall heritage with which we are conquering the Universal Exposition in Dubai: this is also why it was important to announce the dates of the Motor Valley Fest from here, from the Expo. More and more a fixed and unmissable appointment in the national and international events calendar".
The "Fest" formula has been confirmed, with exhibitions of cars from the Motor Valley brands, thematic meetings, parades, exhibitions of racing cars and the Innovation & Talents format, the networking area dedicated to talents, start-ups and the university world, for career guidance in the automotive sector, which will be enriched with appointments addressing the workers in the sectors of the entire Italian automotive system.
"The synergy between Autopromotec and Motor Valley Fest - underlines Renzo Servadei, CEO of Autopromotec - will create a unique event on the international scene: buyers from all over the world will have the opportunity to plunge into a 360-degree experience that gathers together, for the first time, the entire automotive sector. This has also been made possible thanks to the commitment of the institutions that have strongly believed in this project".
The event will be a vehicle for the promotion of the Made in Italy and will be part of the communication campaign born from the agreement between the Ministry of Foreign Affairs and International Cooperation, ICE - Agency for the promotion abroad and the internationalization of Italian companies, the Emilia-Romagna Region and the Apt Servizi Emilia-Romagna, for the international enhancement of the Italian automotive sector.
