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#New Technologies#Innovation
March 2017

Automotive experience beyond the five senses

Since their appearance in the advertising and marketing fields, augmented reality and virtual reality are becoming increasingly familiar also in the automotive industry, with new applications aimed at enhancing the designing phase as well as sales and service strategies.
Nicoletta Ferrini

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#New Technologies#e-mobility
January 2017

Full electric vehicles, still too expensive

Electricity represents mobility’s future, yet the expensive battery packs and the lack of a suitable recharging infrastructure is slowing down its diffusion. The 35% threshold of eco-friendly vehicles circulating worldwide will be reached no sooner than 2040. This is how Italy is moving compared to the rest of Europe.
 
Dino Collazzo

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#New Technologies#Laws and regulations
January 2017

Connected cars: new European case studies and proposals from German manufacturers. Another threat to independence?

The work of the European Commission on the definition of a standardized vehicle data access platform continues without let up. A study is, in fact, currently evaluating the feasibility of the proposals on the table. Meanwhile, German manufacturers and component suppliers have signed an agreement to support a system in which all data will have to pass through a car manufacturer's portal, which, on paper, meets all the free-competition policy requirements, but in reality is causing many sleepless nights for a number independent workshops.
 
Massimo Brunamonti

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