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#Digital marketing#Autopromotec 2019
October 2018

Digital disruptors: “assistance, automation and augmentation”

During the Autopromotec Conference 2018 – State of the Industry - event held in Bologna last June, Angie Cucco, digital advertising expert of Google automotive US, explained how IT is changing the business and what must be done to anticipate or satisfy tomorrow's consumers. Here is the video of the speech.
Editorial Staff

#Aftermarket, five online marketing strategies#Workshop 4.0, digitization and new mobility trends the future of car repair#Blockchain, possible applications in the automotive field

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#Globalization#Autopromotec 2019
October 2018

Autopromotec 2019, a strategic plan for international promotion

Autopromotec, the international biennial trade show for automotive equipment and aftermarket, presents the key elements of its strategic promotion plan as it prepares for the 2019 edition of the event, scheduled to be held on 22-26 May of next year at the Bologna exhibition centre.
Editorial Staff

#Autopromotec 2019: new promotion road-show in Indonesia and institutional presence at INAPA

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#Autopromotec 2019
July/August 2018

The 2019 edition of Autopromotec is ready to take on the challenge of the new trends in mobility

Autopromotec and its initiatives, like Autopromotec Conference – State of the Industry 2018, increasingly represent an exclusive moment for the automotive sector; Optimism, disruption and sharing are the concepts that overwhelmingly emerged; The 2019 edition of Autopromotec is a natural place for in-depth analysis and sharing for the aftermarket
Editorial Staff

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#Digital marketing#Autopromotec 2019
Special on Autopromotec Conference 2018

Aftermarket, five online marketing strategies

During the 2018 edition of Autopromotec Conference – State of the Industry -, Marco Marlia, co-founder and CEO of MotorK, tackled the issue of digitization in the aftermarket sector. Here are the steps needed to attract new online customers making the most of e-commerce channels.
Dino Collazzo

#Online spare parts sales: e-commerce a new (profitable) opportunity for the aftermarket

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#Innovation#Autopromotec 2019
May 2018

Autopromotec Conference presents a space dedicated to innovation

On the occasion of the 2018 edition, Autopromotec Conference, scheduled from 13 to 14 June at the Unipol Arena in Casalecchio di Reno (Bologna), has foreseen an important novelty: the creation of an Innovation Area that will host about 20 organizations among research laboratories, university spin-offs and start-ups. The matchmaking service is active.
Editorial Staff

#Autopromotec 2019, a new exhibition layout takes advantage of the fair ground’s new look#Autopromotec 2019, 28th edition off and running with important new developments

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#Autopromotec 2019
April 2018

Autopromotec 2019, 28th edition off and running with important new developments

The organisers are announcing several new developments reflecting the innovative spirit and unstoppable growth the fair has witnessed for some time: updated exhibition space and increased emphasis on the “fair within the fair”, a new image to guide an increasingly connected sector, increase in pre-registrations in confirmation of the trend of recent editions
Editorial Staff

#Autopromotec 2019, a new exhibition layout takes advantage of the fair ground’s new look

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#Globalization#Autopromotec 2019
April 2018

Autopromotec 2019: new promotion road-show in Indonesia and institutional presence at INAPA

Indonesia is, for several reasons, an area of interest for the whole automotive industry. In Jakarta, thanks to the full support of the local ICE office, the organizers of Autopromotec held meetings with the main stakeholders of the region, including an institutional participation to the latest INAPA event
Mauro Paternò

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